The Alliant Energy Center - Veterans Memorial Coliseum is more than a coliseum — it's a premier destination for live entertainment that anchors Madison’s vibrant event scene. Centrally located within the Alliant Energy Center’s expansive 164-acre campus, it’s a go-to for concerts, sports, and large-scale community gatherings. If you’re exploring Alliant Energy Center - Veterans Memorial Coliseum upcoming events, this versatile arena delivers a wide range of experiences year-round.

With seating for 10,231 guests, the Coliseum is built for flexibility and comfort. Inside, you’ll find 20,000 to 75,000 square feet of functional space that can be adapted for concerts, sporting events, exhibitions, and staged performances. It can be configured to accommodate up to 360 exhibit booths (8'x10'), making it equally at home hosting trade shows and tournaments as it is welcoming major touring productions.

Programming here spans music, athletics, and large assemblies—reflecting the venue’s adaptable design and broad appeal. As part of the Alliant Energy Center campus, the Coliseum has long served as a central hub for Madison’s biggest events, from high-energy shows to multi-day expos and community celebrations. Its versatility makes it a reliable choice for both large-scale and mid-sized events.

What truly sets the venue apart is its campus setting: 164 acres of greenspace with adjacent facilities that support everything from load-in logistics to fan-friendly experiences before and after your event. The broader Alliant Energy Center complex—including spaces like Exhibition Hall—enables seamless coordination for multi-venue events, festivals, and high-capacity gatherings.

Whether you’re here for a bucket-list concert or a high-stakes sporting matchup, the Alliant Energy Center - Veterans Memorial Coliseum offers an engaging, comfortable experience in the heart of Madison’s live entertainment district.

Purchase Process

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Whether you’re catching a high-energy game, a tournament, or a sold-out concert, Ticket Purchase delivers verified tickets for every unforgettable moment at the Coliseum.

Seating Recommendations and Charts

Alliant Energy Center - Veterans Memorial Coliseum offers seating for approximately 10,231 guests, with arena-style seating that can be reconfigured for concerts, sports, exhibitions, and staged performances. Depending on the event, the layout may include floor seating for concerts or flat-floor space for exhibitions.

Floor Seating (when configured): For concerts and special performances, floor seats put you closest to the stage and the energy—great for fans who want an immersive experience.
Lower Bowl Sidelines: These seats typically offer the most balanced views for both concerts and sports, pairing strong sightlines with quick access to concourses.
End Sections and Corners: For end-stage concert setups, consider seats facing the stage head-on; corner angles can deliver value with solid stage perspective.
Upper Level/Upper Bowl: Expect panoramic views of the performance and the entire event layout—ideal if you prefer a broader vantage point and budget-friendly options.

Use Ticket Purchase’ interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience. To plan your night with confidence, review the Alliant Energy Center - Veterans Memorial Coliseum seating chart before checkout.

Ready to secure your seats? Browse Alliant Energy Center - Veterans Memorial Coliseum tickets now — events often sell out fast!

Location and Transportation

Venue Address

Veterans Memorial Coliseum at Alliant Energy Center

1919 Alliant Energy Center Way

Madison, Wisconsin 53713

Located within Madison, the Coliseum sits on the Alliant Energy Center’s 164-acre campus with convenient access from across the city.

Parking: On-site parking available
Public Transit: Limited public transit options available
Rideshare & Dropoff: Designated pickup zones available near main entrance

Arrival Recommendations

Plan to arrive 60–90 minutes before your event to allow time for parking, campus entry, and walking to the Coliseum. The Alliant Energy Center campus is expansive, and the short walk from parking to the entrance is a good moment to sync up with your group, grab a beverage, and get oriented.

While the Coliseum is an indoor venue, Wisconsin winters can affect driving and parking conditions. Build in extra time during inclement weather, and consider wearing layers for the brief outdoor walk from your vehicle to the entrance.

Because the venue sits within a 164-acre event campus, event-day traffic can vary when multiple gatherings are underway. Follow posted signage and staff directions for the most efficient entry, and confirm your gate or entrance in advance if your event provides that guidance.

Venue Navigation

The Coliseum’s flexible design supports a wide variety of event formats—from center-stage concerts to exhibitions and sports setups—so interior layouts may shift from show to show. Expect clear event signage and staff guidance to help you locate ticketed entrances and your seating area quickly.

The Alliant Energy Center campus includes additional facilities like Exhibition Hall, which may host simultaneous events. If you’re meeting friends on-site, choose a visible landmark outside the Coliseum and wear comfortable footwear for brief walks across the campus.

Security and Policies

Bag Policy: Policies may vary by event—check the venue’s official guidelines before you go.
Prohibited Items: Items restricted by event organizers or the venue will not be permitted; review your event details for specifics.
Re-entry Policy: No re-entry once you exit the venue
Service Animals: ADA-compliant service animals are welcome

Post-Purchase Tips — Be Ready for Event Day

Download your tickets before arriving — cell service can be limited.
Bring a valid ID and cashless payment option.
Charge your phone fully.
Review venue policies in advance.
Leave extra time to walk from on-site parking across the Alliant Energy Center campus.
In winter months, wear warm layers for the brief outdoor walk between parking and the Coliseum entrance.

Pre-Event Planning

Give yourself time to explore the Alliant Energy Center campus before doors open. The Coliseum’s setting on a 164-acre property makes arrival relaxed and straightforward, and it’s helpful to confirm your entrance plan and regroup with your party before heading inside.

If your plans include multiple events on the same day (such as an exhibition at a nearby facility and an evening concert), review your event confirmations and maps ahead of time. Coordinating meet-up points and sharing digital tickets in advance ensures everyone moves smoothly through the campus and into the show.

For peak nights and large-scale gatherings, consider arriving at the earlier end of the 60–90 minute window. You’ll have more time to park, find your entrance, snap a few photos, and enjoy the pre-show buzz with your group.

Accessibility

Accessibility details for Alliant Energy Center - Veterans Memorial Coliseum were not available in our research. Features and services may vary by event, so we recommend checking the venue’s official resources or contacting the venue directly for the most current information on accessible seating, parking, and entry.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Inside the venue, you’ll find concessions serving snacks, drinks, and beverages. Offerings may vary by event, so plan accordingly if you have specific preferences.

Food and Restaurants Near Alliant Energy Center - Veterans Memorial Coliseum

If you’re arriving early or staying nearby, there are excellent dining options in Madison:

The Great Dane Pub & Brewing Co. (Downtown Madison) — Classic brewpub with craft beers and American fare.
Quivey’s Grove (Near West Side) — Historic restaurant offering traditional Wisconsin cuisine in a unique setting.
Bassett Street Brunch Club (Downtown) — Modern spot known for creative brunch dishes and donuts.
Lombardino’s Restaurant (Regent Neighborhood) — Italian restaurant with a vintage vibe and seasonal menu.
Monty’s Blue Plate Diner (East Side) — Retro diner serving comfort food and vegan options.
Ian’s Pizza (Downtown) — Popular for inventive pizza slices and late-night eats.
Tex Tubb’s Taco Palace (East Side) — Lively spot for Tex-Mex and margaritas.
Eldorado Grill (East Side) — Southwestern cuisine with a focus on BBQ and tequila cocktails.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Madison

Madison and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

Kohl Center — Multi-purpose arena, home to Wisconsin Badgers basketball and hockey, also hosts concerts.
Overture Center for the Arts — Performing arts center with Broadway shows, concerts, and local performances.
Breese Stevens Field — Historic outdoor stadium for soccer (Forward Madison FC) and concerts.
The Sylvee — Modern concert venue hosting national touring acts.
Orpheum Theater — Historic theater for concerts, comedy, and special events.
Barrymore Theatre — Intimate venue for concerts, films, and community events.
Majestic Theatre — Downtown music venue with a diverse lineup of concerts and dance parties.
Monona Terrace Community and Convention Center — Frank Lloyd Wright-designed event space for conventions and public events.

Ready to catch your next show in Madison? Browse Madison events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Madison

Beyond the entertainment, the Madison area offers incredible attractions for visitors heading to Alliant Energy Center - Veterans Memorial Coliseum:

Wisconsin State Capitol — Iconic domed building with free tours and panoramic city views.
Olbrich Botanical Gardens — 16-acre garden featuring a Thai pavilion and beautiful landscapes.
Henry Vilas Zoo — Free-admission zoo with a wide variety of animals and family activities.
Chazen Museum of Art — University-affiliated museum with diverse art collections.
Memorial Union Terrace — Popular lakeside gathering spot on the UW-Madison campus.
State Street — Vibrant pedestrian street lined with shops, restaurants, and bars.
UW Arboretum — Expansive natural area with walking trails and ecological research.
Monona Terrace — Frank Lloyd Wright-designed convention center with lake views.
Madison Museum of Contemporary Art — Modern art museum with rotating exhibits and rooftop sculpture garden.
Lake Mendota — Largest of Madison’s lakes, offering boating, fishing, and scenic views.

Secure Your Seats for Alliant Energy Center - Veterans Memorial Coliseum Today

Don’t wait — Alliant Energy Center - Veterans Memorial Coliseum events often sell out quickly. For Alliant Energy Center - Veterans Memorial Coliseum upcoming events, Ticket Purchase is your go-to source for streamlined buying and verified entry. Whether you’re planning a special night out or treating yourself to a once-in-a-lifetime experience, we make it easy to find the right seats at the right price.

Browse tickets now and experience the magic of live entertainment at one of the world's most iconic venues.

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