Atlantic Union Bank Center seating chart — Harrisonburg, Virginia

Discover the State-of-the-Art Atlantic Union Bank Center Arena

The Atlantic Union Bank Center is more than an arena — it's a state-of-the-art destination that powers James Madison University’s live sports and entertainment scene in Harrisonburg, Virginia. From the moment you open the Atlantic Union Bank Center seating chart and see the lower-bowl sightlines, you’ll know you’re in for an excellent view and a smooth fan experience.

Opened in November 2020, this modern, multipurpose arena seats 8,500 guests for basketball, concerts, and special events. With a sleek exterior, spacious concourses, and premium seating options, it was designed for comfort and crowd flow. Large high-definition video boards and contemporary lighting elevate every moment.

Home to the JMU Dukes Men’s and Women’s Basketball teams, the arena replaced the JMU Convocation Center as the university’s primary indoor venue and hosted its first hoops matchups during the 2020–2021 season. Beyond college basketball, Atlantic Union Bank Center events include concerts, university ceremonies, and community gatherings that bring the region together.

Technology and amenities set the experience apart. HD video boards, an advanced sound system, and modern lighting create a crisp, immersive environment for both game days and performances. Fans can opt for premium experiences with club seating, suites, and courtside seats, while accessible seating throughout ensures inclusive access at multiple price levels.

Whether you’re cheering on the Dukes or catching a campus concert, the Atlantic Union Bank Center delivers a polished, fan-first experience from entry to encore. It’s a top-tier arena built for unforgettable moments—no matter the event.

Purchase Process

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Whether you’re catching the JMU Dukes men’s or women’s basketball, or a sold-out concert, Ticket Purchase delivers verified tickets for every unforgettable moment.

Seating Recommendations and Charts

Atlantic Union Bank Center offers seating for approximately 8,500 guests, with a basketball-first layout that transitions easily to concerts and special events thanks to flexible configurations. Use the Atlantic Union Bank Center seating chart to compare lower-bowl views, center-court angles, and premium options at a glance.

• Courtside Seats: The closest you can get to the action for JMU basketball—perfect sightlines and an electric atmosphere that puts you right on the hardwood.
• Center Court Lower-Level Sections: Considered premium for hoops, these seats offer the best angles and a true “broadcast view” of the game, with easy access to concourses.
• Club Seating: Enjoy upgraded comfort and amenities in select club areas, ideal for fans who want a more refined experience during Atlantic Union Bank Center events.
• Suites: Private, comfortable, and designed for groups—suites pair great sightlines with exclusive perks and a more intimate setting.
• Accessible Seating: Available throughout the arena at multiple price points, ensuring fans with mobility needs can choose from a variety of locations.

Use Ticket Purchase' interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience.

Ready to secure your seats? Browse Atlantic Union Bank Center tickets now — events often sell out fast!

Location and Transportation

Venue Address

Atlantic Union Bank Center

1700 Jeff Bourne Way

Harrisonburg, VA 22807

Set on the JMU campus in Harrisonburg, the arena is approximately two hours from Washington, D.C., making it an accessible destination for regional fans and visiting alumni.

• Parking: On-site parking is available in university lots; event details and costs vary by event—typically included with your ticket or available for a nominal fee.
• Public Transit: Limited public transit; Harrisonburg Transit serves the JMU campus.
• Rideshare & Dropoff: Designated pickup/dropoff zones are available near the arena entrance.

Arrival Recommendations

Plan to arrive 60–90 minutes before tip-off or showtime. This allows time for on-campus traffic, parking in university lots, and moving through security checkpoints before finding your section. If you’re meeting friends or family, choose a clear landmark on the concourse to regroup after entry.

Weather won’t impact your experience—this is an indoor arena—but give yourself extra time during peak campus activity or on weekends with multiple Atlantic Union Bank Center events. With moderate walking from parking areas and the arena’s spacious footprint, comfortable shoes make the pre-event walk easier.

Using rideshare or campus transit? Head to the designated pickup and dropoff zones near the main entrance and follow event-day signage. If you’re driving, check your event confirmation for lot assignments, any included parking details, and the best campus access points.

Venue Navigation

Inside, the arena’s spacious concourses were designed for flow, comfort, and easy navigation between sections. Elevators and ramps provide access to all seating levels, while clear wayfinding keeps you moving without missing a beat.

You’ll find multiple concession stands offering arena favorites throughout the concourses, plus kiosks with official JMU merchandise so you can gear up in purple and gold. ATMs and charging stations are available in concourse areas, helping you stay connected and ready to capture the moment.

Security and Policies

• Bag Policy: A clear bag policy is enforced—bags must be clear plastic, vinyl, or PVC and not exceed a certain size (typically 12"x6"x12"); small clutches are allowed.
• Prohibited Items: Weapons, outside food and drink, large bags, professional cameras, noisemakers, and other items as listed on event-specific guidelines.
• Re-entry Policy: No re-entry allowed after exiting.
• Service Animals: Only service animals as defined by the ADA are permitted.

Post-Purchase Tips — Be Ready for Event Day

• Download your tickets before arriving — cell service can be limited.
• Bring a valid ID and cashless payment option.
• Charge your phone fully.
• Review venue policies in advance.
• If you’re driving, review JMU campus parking maps and lot assignments tied to your event.
• Expect moderate walking from parking areas; plan a meeting spot inside on the concourse if attending as a group.

Pre-Event Planning

Make the most of your visit by arriving early to explore the arena’s modern design and interior displays celebrating JMU athletics. If you’re catching an evening game or performance, the arena’s exterior lighting creates a standout backdrop for photos before heading in.

Coordinating a group? Use the spacious concourses as your meetup point after scanning in, then head to your section together to avoid backtracking. To add variety to your calendar, browse Atlantic Union Bank Center upcoming events and plan your next visit around basketball, concerts, university ceremonies, or community programming.

If you’re coming from out of town, build in extra travel time on days when multiple Atlantic Union Bank Center events are scheduled across campus. The two-hour drive from D.C. is straightforward, and arriving early helps you settle in and enjoy pre-show concessions or merchandise.

Accessibility

Atlantic Union Bank Center is ADA-accessible, with designated ADA parking close to the entrance, accessible seating throughout at various price levels, and elevators and ramps that connect all seating levels. Assistive listening devices are available upon request for guests who need them.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Inside the venue, you’ll find multiple concession stands offering classic arena fare—think pizza, hot dogs, snacks, and beverages to keep you fueled throughout the event. Select stands may also feature local beer and specialty items, giving fans a taste of the region alongside campus favorites.

Food and Restaurants Near Atlantic Union Bank Center Arena

If you’re arriving early or staying nearby, there are excellent dining options in Harrisonburg, many just a short drive from campus:

• Billy Jack’s Wing & Draft Shack (Downtown) — Lively spot known for wings, burgers, and a wide selection of craft beers.
• Jack Brown’s Beer & Burger Joint (Downtown) — Popular for creative burgers and an extensive beer list.
• Clementine Café (Downtown) — Eclectic American fare with live music and a vibrant artsy atmosphere.
• Bella Luna Wood-Fired Pizza (Downtown) — Artisan pizzas and Italian dishes in a cozy, rustic setting.
• Joshua Wilton House (Downtown) — Upscale dining in a historic inn, featuring seasonal American cuisine.
• Capital Ale House (Downtown) — Large selection of craft beers and pub food in a relaxed setting.
• Taste of India (Downtown) — Authentic Indian cuisine with vegetarian and vegan options.
• Vito’s Italian Kitchen (University Blvd) — Classic Italian dishes and pizzas in a family-friendly atmosphere.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Harrisonburg

Harrisonburg and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

• JMU Convocation Center — Former home of JMU basketball, now used for university events and smaller gatherings.
• Forbes Center for the Performing Arts — Multi-theater complex hosting concerts, theater, dance, and university performances.
• Veterans Memorial Park — Baseball stadium, home to JMU baseball and local events.
• Westover Park — Community recreation center with sports fields and event spaces.
• Court Square Theater — Historic downtown theater hosting films, concerts, and live performances.
• The Golden Pony — Downtown music venue and bar known for live music and DJ nights.
• Brothers Craft Brewing Taproom — Local brewery with event space and frequent live music.

Ready to catch your next show in Harrisonburg? Browse Harrisonburg events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Harrisonburg

Beyond the sports and entertainment, the Harrisonburg area offers incredible attractions for visitors heading to Atlantic Union Bank Center:

• Downtown Harrisonburg — Vibrant historic district with shops, restaurants, and arts venues.
• Edith J. Carrier Arboretum — Beautiful botanical gardens and walking trails on the JMU campus.
• Explore More Discovery Museum — Interactive children’s museum with hands-on exhibits.
• Shenandoah Heritage Market — Large indoor market featuring local crafts, foods, and antiques.
• White Oak Lavender Farm & The Purple WOLF Vineyard — Lavender fields, wine tastings, and farm experiences.
• Massanutten Resort — Year-round mountain resort offering skiing, waterpark, golf, and more (nearby).
• Hardesty-Higgins House Visitor Center — Historic home with exhibits on local history and a Civil War orientation center.
• Valley Turnpike Museum — Museum inside the Hardesty-Higgins House, focusing on the history of the Valley Turnpike.
• Heritage Oaks Golf Course — Public golf course with scenic views.
• Harrisonburg Farmers Market — Popular market with local produce, crafts, and food vendors.

Secure Your Seats for Atlantic Union Bank Center Arena Today

Don’t wait — Atlantic Union Bank Center events often sell out quickly. Check the Atlantic Union Bank Center seating chart to compare views, explore premium options, and lock in the ideal spot for JMU basketball, concerts, and community showcases. Whether you’re catching the Dukes or planning a special night on campus, Ticket Purchase is your go-to source for verified, hassle-free ticketing.

Browse tickets now and experience the magic of live entertainment at one of the world's most iconic venues.

Call us at 1-866-549-4077 to purchase tickets by phone.