Baird Center events — Milwaukee, WI

Discover the State-of-the-Art Baird Center

The Baird Center is more than a convention center — it's a state-of-the-art hub that powers Milwaukee’s biggest moments and brings people together from around the world. Located at 400 W Wisconsin Ave in the heart of downtown, it’s where Baird Center events transform flexible spaces into can’t-miss experiences, from large-scale conventions to concerts, exhibitions, and citywide showcases.

First opened in 1998 (originally as the Midwest Express Center) and dramatically expanded in 2024, the Baird Center now spans an impressive 1,300,000 square feet. Its modern architecture and advanced infrastructure give organizers and attendees the flexibility to design any event format — theaters, banquets, exhibitions, games, concerts, and more — with ease.

With state-of-the-art audiovisual systems, high-speed Wi‑Fi, and advanced lighting throughout, the facility is engineered for premium production value and a seamless guest experience. It’s hosted landmark gatherings, including major conventions and the 2024 Republican National Convention, along with beloved recurring events like the Milwaukee Auto Show and Midwest Gaming Classic — a testament to the venue’s scale and versatility. You’ll find Baird Center upcoming events that span interests and industries, energizing the city year-round.

Signature spaces add to the magic. The rooftop Baird Ballroom and the Baird Sky View terrace offer sweeping vistas of downtown Milwaukee — especially stunning at sunset — making them premier settings for elegant galas, keynotes, and special programs. VIP lounges are available for select events, and the venue’s design ensures exhibitors, performers, and attendees enjoy a professional atmosphere with modern comforts.

Whether you’re here for a marquee convention, a trade show, or a ticketed show in a brilliantly configured ballroom, the Baird Center delivers a polished, flexible, and exciting experience at every turn.

Purchase Process

Buying tickets with Ticket Purchase is simple, fast, and secure.

• Browse Events — Explore upcoming games, concerts and more.
• Pick Your Seats — Use our interactive map to view real-time availability and compare prices.
• Secure Checkout — Pay easily with card, PayPal, Apple Pay, or Affirm.
• Digital Delivery — Tickets will be sent via email or mobile entry prior to your event date.

Need Help? Here are several options in reaching our customer support team:

• You can log into your account here and live chat with one of our agents.
• You can email our team at customersupport@ticketpurchase.com.
• You can call the number on your invoice that was emailed to you immediately after your order was completed and accepted.

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Personalized Help Service:

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Are Baird Center Tickets on TicketPurchase.com Legit?

Absolutely! Ticket Purchase has been a trusted name in live event ticketing since 2012, helping over 1 million customers experience the best concerts, sports, and performances worldwide.

All Baird Center tickets purchased through TicketPurchase.com are 100% verified and guaranteed for authenticity and timely delivery. Our platform is fully protected by SSL encryption and 24/7 TrustGuard Monitoring, so you can buy confidently knowing your transaction is secure.

Whether you're buying for a sold-out concert, immersive show, or special event, Ticket Purchase gives you the confidence to buy worry-free.

Seating Recommendations and Charts

Baird Center offers flexible seating across 1,300,000 square feet of event space, with layouts tailored to each show’s needs. Configurations range from theater-style seating and banquets to exhibition floors and hybrid setups, so the “best seat” depends on the event format and your preferences.

• Baird Ballroom (Rooftop): For galas, keynotes, or staged performances held here, aim for front-center seating to stay close to the stage action while enjoying a polished atmosphere. Evening sessions add a bonus — skyline views that elevate the experience.
• Baird Sky View Terrace: When events or receptions extend onto this picturesque terrace, look for spots near the event focal point (stage, presentation area, or railing overlooks) to pair great views with easy access to the action.
• Exhibit Halls: For concerts or sporting exhibitions configured on the show floor, consider floor seats near the stage for immersion or mid-floor locations for a balanced view of the full production and multimedia screens.
• Theater-Style Meeting Rooms and Ballrooms: In speaker-driven or performance-focused setups, select center sections a few rows back for clear sightlines and crisp audio; aisle seats are ideal if you prefer quicker access during breaks.
• VIP Lounges (Select Events): When available, VIP areas typically provide dedicated entry, lounge access, and premium vantage points — a smart upgrade for special occasions or client hosting.

Use Ticket Purchase’ interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience.

Ready to secure your seats? Browse Baird Center tickets now — events often sell out fast!

Location and Transportation

Venue Address

Baird Center

400 W Wisconsin Ave

Milwaukee, WI 53203

Set in downtown Milwaukee, the Baird Center is steps from hotels, restaurants, and public transit, making it easy to plan a full day (or weekend) around your event.

• Parking: Multiple nearby parking garages and lots; rates vary (typically $10–$20 per day). Street parking is also available.
• Public Transit: Served by Milwaukee County Transit System (MCTS) bus routes; the Milwaukee Intermodal Station (Amtrak and Greyhound) is within walking distance.
• Rideshare & Dropoff: Designated pickup and dropoff zones are available on W Wisconsin Ave and adjacent streets.

Arrival Recommendations

Plan to arrive 60–90 minutes before your event start time. That buffer helps with parking, security screening, and navigating to your room, ballroom, or hall — especially during large conventions that draw big crowds and multiple events at once.

While the venue is primarily indoors, keep weather in mind if your event includes access to the rooftop Baird Ballroom or Baird Sky View terrace. Inclement weather can affect terrace programming, and winter months may influence coat check lines and outdoor pickup areas.

The Baird Center is expansive, with significant walking between exhibit halls, ballrooms, and meeting rooms. Elevators, escalators, and ramps are available throughout; still, consider comfortable footwear and give yourself a little extra time between back-to-back sessions. If you’re using public transit or arriving via the Intermodal Station, factor in a short walk to the entrance so you don’t miss the opening session of your program.

Venue Navigation

Inside, you’ll find a modern, well-marked environment designed for large crowds. The layout centers around flexible exhibit halls, spacious ballrooms — including the rooftop Baird Ballroom — and numerous meeting rooms. Elevators, escalators, and ramps connect levels for easy movement between sessions and showcases.

Amenities support a full day onsite: concessions and food service options (with food courts during major events), merchandise stands for conventions and special events, ATMs, charging stations, and coat check services. Many events also feature local Milwaukee beer and specialty items, adding a hometown flavor to your visit. If your schedule includes multiple sessions across the campus, comfortable footwear is a smart choice.

Security and Policies

• Bag Policy: Varies by event; large bags may be subject to search, and some events require clear bags.
• Prohibited Items: Weapons, outside food and drink, illegal substances, and items deemed dangerous by security.
• Re-entry Policy: Typically allowed with event credential/badge; may vary by event.
• Service Animals: Permitted in accordance with ADA guidelines.
• Camera Policy: Varies by event; professional cameras may require special permission.

Post-Purchase Tips — Be Ready for Event Day

• Download your tickets before arriving — cell service can be limited.
• Bring a valid ID and cashless payment option.
• Charge your phone fully.
• Review venue policies in advance.
• If your event includes access to the Baird Sky View terrace, plan a quick sunset break — the downtown views are excellent.
• Expect walking between spaces; wear comfortable shoes and plan your route to your first session or seat in advance.

Pre-Event Planning

Build your day around the Baird Center’s strengths: flexible event spaces, strong connectivity, and an unbeatable downtown location. Arrive early to navigate registration or security, then grab a coffee or snack from onsite concessions so you can settle in before the program begins. If you’re attending with friends or colleagues, choose a meet-up point near your ballroom or exhibit hall to regroup between sessions.

When your event includes rooftop programming, the Baird Sky View terrace is a highlight — schedule a moment near sunset to enjoy panoramic views of Milwaukee’s skyline. It’s also a fantastic backdrop for group photos during receptions or evening galas in the rooftop Baird Ballroom.

For multi-day conventions or back-to-back sessions, plan your path between rooms and build in a few minutes for breaks. With amenities like charging stations and coat check, plus nearby transit and rideshare options, it’s easy to tailor your day. Keep an eye on Baird Center upcoming events if you’re planning a return trip — the calendar of conventions, exhibitions, and special programs stays active throughout the year.

Accessibility

Baird Center is ADA-accessible, with ADA parking available in adjacent garages and lots, accessible seating options in event spaces (with arrangements available in advance), and elevators and ramps throughout the facility. Assistive listening devices are available upon request to enhance the experience during sessions or performances.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Inside the venue, you’ll find concessions serving snacks, drinks, and beverages, with food courts available during large events. Many conventions and special events also feature local Milwaukee beer and specialty food items, while full-service catering supports banquets and private functions throughout the facility.

If you’re attending a full-day program or multiple days of sessions, it’s easy to grab a bite between panels or stop by a concession stand before the evening’s entertainment. Keep an eye out for event-specific offerings, which often highlight local flavors.

Food and Restaurants Near Baird Center

If you're arriving early or staying nearby, there are excellent dining options in downtown Milwaukee and the Third Ward, all within easy reach:

• Miller Time Pub & Grill (Downtown) — Classic American fare and local beers in a sports-themed setting.
• The Capital Grille (Downtown) — Upscale steakhouse known for dry-aged steaks and fine wines.
• Mo's...A Place for Steaks (Downtown) — Elegant steakhouse with a reputation for top-quality beef and seafood.
• SafeHouse (Downtown) — Spy-themed bar and restaurant offering American cuisine and creative cocktails.
• Doc's Commerce Smokehouse (Downtown) — Southern-style barbecue with a variety of smoked meats and sides.
• Café Benelux (Third Ward) — European-inspired café with rooftop seating and an extensive beer list.
• Mader's Restaurant (Downtown) — Historic German restaurant serving traditional Bavarian dishes.
• Blue Bat Kitchen & Tequilaria (Third Ward) — Latin-inspired cuisine and a wide selection of tequilas.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Milwaukee

Milwaukee and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

• Fiserv Forum — Multi-purpose arena, home to the Milwaukee Bucks (NBA) and Marquette Golden Eagles (NCAA), hosts concerts and major events.
• American Family Field — Retractable-roof stadium, home of the Milwaukee Brewers (MLB), also hosts concerts.
• Pabst Theater — Historic theater hosting concerts, comedy, and performing arts.
• Riverside Theater — Renowned concert and event venue for music, comedy, and live shows.
• Turner Hall Ballroom — Historic ballroom hosting concerts, private events, and community gatherings.
• UW-Milwaukee Panther Arena — Arena for sports (Milwaukee Admirals, AHL) and entertainment events.
• Bradley Symphony Center — Home of the Milwaukee Symphony Orchestra, also hosts touring performances.
• Marcus Performing Arts Center — Major performing arts venue for Broadway shows, ballet, and opera.

Ready to catch your next show in Milwaukee? Browse Milwaukee events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Milwaukee

Beyond the entertainment, the Milwaukee area offers incredible attractions for visitors heading to Baird Center:

• Milwaukee Art Museum — Iconic lakefront museum with a striking movable wing and renowned art collections.
• Harley-Davidson Museum — Celebrates the history and culture of Harley-Davidson motorcycles.
• Milwaukee Public Market — Bustling indoor market offering local foods, artisanal goods, and dining.
• Discovery World — Science and technology center with interactive exhibits and an aquarium.
• Historic Third Ward — Vibrant neighborhood with boutiques, galleries, restaurants, and theaters.
• Mitchell Park Domes — Three unique glass domes housing tropical, desert, and floral plant collections.
• Lakefront Brewery — Popular craft brewery offering tours and tastings along the Milwaukee River.
• Veterans Park — Expansive park along Lake Michigan with trails, kite festivals, and scenic views.
• Pabst Mansion — Restored 19th-century mansion offering guided tours and exhibits.
• Milwaukee County Zoo — Large zoo featuring over 2,000 animals and family-friendly attractions.

Secure Your Seats for Baird Center Today

Don't wait — Baird Center events often draw big crowds thanks to the venue’s scale, flexibility, and downtown energy. From marquee conventions to special exhibitions and concerts, Ticket Purchase is your go-to source for verified, hassle-free ticketing. Whether you’re planning a special night out or mapping a full convention experience, secure Baird Center tickets with confidence through our trusted platform.

Browse tickets now and experience the magic of live entertainment at one of the world's most iconic venues.

Call us at 1-866-549-4077 to purchase tickets by phone.